5 Tips for Writing a Winning Social Media Policy for Your Small Business

5 Tips for Writing a Winning Social Media Policy for Your Small Business

We’ve seen plenty of spectacular social media fails from large corporations over the years – from McDonald’s accidentally (or deliberately, some have argued) tweeting placeholder text, to the social media planner for Britain’s HMV using the company’s Twitter account...
4 Reasons Your Business Should Be Using a Marketing Calendar

4 Reasons Your Business Should Be Using a Marketing Calendar

So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it. Let’s clear something up right off the bat: you DEFINITELY need a marketing calendar. No matter what business you’re in...