5 Tips for Writing a Winning Social Media Policy for Your Small Business

5 Tips for Writing a Winning Social Media Policy for Your Small Business

We’ve seen plenty of spectacular social media fails from large corporations over the years – from McDonald’s accidentally (or deliberately, some have argued) tweeting placeholder text, to the social media planner for Britain’s HMV using the company’s Twitter account...
4 Reasons Your Business Should Be Using a Marketing Calendar

4 Reasons Your Business Should Be Using a Marketing Calendar

So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it. Let’s clear something up right off the bat: you DEFINITELY need a marketing calendar. No matter what business you’re in...
9 Questions to Ask Before Starting a Business

9 Questions to Ask Before Starting a Business

Starting a business is part science, part art, and a large part hard work! It can get lost in all the excitement but you need to get the balance right. Approximately 20 percent of all small businesses fail in their first year; and your chances of your business making...