We’ve seen plenty of spectacular social media fails from large corporations over the years – from McDonald’s accidentally (or deliberately, some have argued) tweeting placeholder text, to the social media planner for Britain’s HMV using the company’s Twitter account...
So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it. Let’s clear something up right off the bat: you DEFINITELY need a marketing calendar. No matter what business you’re in...
Whoever said, “You can never have too much insurance” obviously never had to pay the premiums. Still, there’s no denying the fact you need it to protect your business and its assets. So you probably have building and contents, public liability and public indemnity...
“You need to work on your business, not just in your business.” Made popular by The E-Myth Revisited author Michael Gerber, it’s advice I’m sure you’ve heard dozens of times over the years (I certainly have). But despite being told over and over again, many small...
Starting a business is part science, part art, and a large part hard work! It can get lost in all the excitement but you need to get the balance right. Approximately 20 percent of all small businesses fail in their first year; and your chances of your business making...
The principles behind winning in business and winning in sport are similar in many ways. Take tennis, for example. If you’ve ever watched a match on television, you’ll know that along with all the hitting, running and grunting there are a lot of numbers involved. And...
